Some online retailers claim they will absolutely Guarantee to beat any other retailers' price offer.
The price we offer is our best price. We don't think that poaching our competitors customers just so that we can make a loss on the sale makes much sense. If you can afford to reduce your prices and still make a profit, why don't you offer the same lower price to all your customers?
Besides, if you get 2 retailers who "absolutely guarantee to beat any offer" the price reduction tennis should end at 1p per Jukebox. You don't need to perform any calculus to figure that one out. Either those retailers are crazy, or lying. Regardless of which, we refuse to play that game.
What we do offer is "If we can't beat 'em, join 'em". If we cannot beat, or at least match a competing associate's sale price we will send your sale their way AUTOMATICALLY. I.e. when you click on a " I want to buy one " button, to buy a jukebox, your order may come to dukebox.com, or to a 3rd party, depending on whose price was lower. If our price was lower, your order comes to us, if not it goes to a 3rd party.
Here is a simple example:
Dukebox.com, "Jukebox A" Price = £250
"Retailer X", Jukebox A Price = £235
"Retailer Y", Jukebox A Price = £230
In this case the price that you see on dukebox.com will automatically be £230. When you click on the buy button you will leave dukebox.com to find that the jukebox you decided to buy is in Retailer Y's shopping cart. All that remains is to complete the purchase as normal.
Example 2: This may be new and quite alien to you, so in the interest of clarity here is another example:
Dukebox.com Jukebox B Price = £195
Retailer X Jukebox B Price = £210
Retailer Y Jukebox B Price = £205
In this case the price that you see on dukebox.com will automatically be £195. When you click on the buy button you will be taken to the Dukebox.com shopping cart, with Jukebox B in it. Once again, all that remains is to complete the purchase as normal.
What we do guarantee is a fair price. Now you can't say fairer than that.
Theoretically, this setup would mean that sometimes none of the Jukeboxes on dukebox.com are being purchased directly from us. Sometimes every Jukebox would only be available from us. Most of the time it will be a mix of some from us and some from other sites, depending on who has the best deal for an individual Jukebox.
Clearly legible small print:
Combo deals may not apply to 3rd party sales where one item or both items are purchased through a 3rd party. This may be obvious but these things sometimes need stating. For other information about the terms and conditions of sale, please read the conditions of sale.
Next Generation Portable Music